For fitness studios, retention is the real challenge. Attracting new members is just the start — but keeping them engaged, connected, and motivated over time? That’s where studios usually struggle. Nearly 40% of members lapse each year, and over 50% quit within six months. Most leave not because of your workouts, but because they lose interest, feel disconnected, or don’t see a bigger purpose. 

 

That’s where Mountain Coach comes in. Led by a founder who understands fitness culture and retention, Mountain Coach was set up to create bespoke mountain adventures built just for your studio, gym, pilates centre, or other member-focused space. The backbone of its success is a 9-month Partnership Journey, which engages the member throughout. This isn't just a trip - it's a retention system. 

 

Each trip is tailored to your members’ fitness levels and goals — whether it’s a scenic point-to-point trek, a restorative wellness escape, or the challenge of a high alpine summit. And the impact doesn’t end on the trail: You’ll receive professional branded content from the trip — stories, photos, and testimonials that position your studio as bold, different, and deeply connected to its community.